Welcome to the new Villa Sandi Prosecco DOCG blog!
This new project, the Villa Sandi USA blog, will feature content focused on the Villa Sandi estate and winery, its wines and farming practices, its winemaking philosophy and techniques, and — perhaps most importantly — the culture behind Prosecco and the people who produce it.
In the last 10 years or so, Prosecco has taken the world by storm. A generation ago, it would have been practically unthinkable. But today, Prosecco is the most popular sparkling wine in the world.
There are a number of reasons for this phenomenon. Chief among them is that the world thirsts more than ever for sparkling wine. But even more significantly, there has been a shift among the wine-loving public toward dry- as opposed to sweet-style wines. Back in the 1990s, when interest in Italian wine was beginning to grow with breakneck speed, it seemed that Prosecco was in the right place at the right time. As more and more consumers across the globe (and especially in English-speaking countries like the United States and the United Kingdom) became more and more interested in Italian wine (for the first time in two generations) and more and more wine lovers were asking for dry-style wines, Prosecco was just the right thing to fill that void.
Historically, Villa Sandi and its wines have been among the highly successful leaders in creating the new demand for Prosecco beyond Italy’s borders (more on that in a future post). Today, as part of its marketing efforts, it wanted to expand its efforts to share not just the joy and quality of the wines but also the culture behind the people who make the wines and the places where they are made.
That’s where I came into the picture. As a more than 10-year-veteran of the wine bloggins scene and a former professor of Italian literature and language, I have just the right background to dive into the “culture” of Prosecco. And what’s more is that I studied Italian at the University of Padua, just a stone’s throw from the hills of Prosecco. I’m just a fan of the Veneto (the region where these wines are raised and vinified) that I called my own blog Do Bianchi, a Venetian dialectal expression that means “two glasses of white wine.” I’ve been thinking about changing it to Do Prosecchi! Two Proseccos, please!
Thanks for being here and stay tuned for some great content about where and how these wines are made and how they can be served with both local and international cuisine.
CAMPAGNA FINANZIATA AI SENSI DEL REG. CE N. 1308/2013
CAMPAIGN FINANCED ACCORDING TO EC REG. N. 1308/2013